Social Privacy Manager
Overview
Problem: Navigating privacy settings on social media can be complex, making it hard to control who sees your information and posts.
Team: 2 UI/UX Designers, PM, PgM, Content, Marketing, Research, Eng. team, Legal
Role: UI/UX designer
Solution: Design an intuitive process to connect users' social media accounts, allow McAfee to scan the current settings, and adjust them accordingly.
Impact: 30% of the user base downloaded the new feature with 20% taking advantage of the recommended settings.
Approach
The Web Application team decided they needed an extension built for the feature to work. As the designated designer on the extension team, I was brought onto this project. Before my participation, foundational research had already been conducted, and design work had begun. After the knowledge transfer meeting with the team that had initiated the project, I began reviewing the requirements and collaborated closely with the product manager to ensure I had a complete understanding of all the requested tasks. Subsequently, I used those requirements to create mid-fidelity screens, which were then presented to the rest of the stakeholders and the engineering team to verify their feasibility. Upon approval of these designs, I proceeded to develop the high-resolution screens using components from the design system.
Results
Outcome
30% of the user base downloaded the new feature with 20% of the them taking advantage of the recommended settings.
Challenges
There were numerous challenges during this project, but I'll highlight a few that stood out the most. Collaborating with multiple engineering teams and individuals across different time zones can be challenging. However, we have figured out an efficient way to work together. Additionally, I've learned that the designs in Figma may not always perfectly align with the final development. Hence, quality assurance and close collaboration with the engineers are essential before release. Lastly, there will inevitably be edge cases that were overlooked during the initial design phase and must be worked through with engineers as they progress with development.
Summary
This is an overview of the project at a high level. It involved extensive design work, research, and numerous meetings with stakeholders to reach this point. Due to some technical hiccups, the feature was finally released in September 2023. It took a total of eight months to release the first version since I joined the project.
