Password Manager
Overview
Problem: Integrating an existing application into a browser extension.
Solution: After discussing the technical limitations with engineering, I suggested the use of tabs or cards on the existing WebAdvisor UI as a way to switch between the applications. These tabs/cards would serve as entry points to their respective applications.
Role: UI/UX designer
Outcome: The economic climate in 2023 was challenging for many companies and this ultimately led McAfee to shift its priorities and halt the release days before launch. The key metrics we were set to follow were the following:
1) Number of Active Users
2) New User Sign-ups
3) User Retention Rate
4) Feature Adoption Rate
Approach
After discussing the requirements with the product manager and engineering team, I proceeded to start the design process. The main tasks included rebranding the True Key application to McAfee’s and creating entirely new flows, as we were integrating the newly branded McAfee password manager into one of our existing applications, Web Advisor. Each week, I would deliver a set of the rebranded screens for implementation. Besides these weekly updates, we worked closely every day to review the new flows and designs.
Results
Summary
2023 was tough for many companies due to the economy. If there's one thing I've learned from this experience, it's that despite a project being completely built and ready to ship, it can come to a complete halt. The key here was not to be upset, but to understand why and how these things can happen. From there, we moved on to what the company needed us to focus on.
