GenAI feature showcased at CES

Email Scam Explainer Concept

Email Scam Explainer is the first in a series of GenAI scam protections McAfee intends to launch in 2024. It's designed to help customers combat email scams. It will automatically scan a customer's inbox, identify suspicious emails, and give a detailed explanation of why the email is a scam.

Overview
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Problem: Advancements in AI has made it easier for scammers to produce fraud so sophisticated that consumers are no longer able to avoid it without assistance. Our team was tasked with creating a prototype to solve for this problem and to have it ready for the CES 2024 Showcase (3 week timeline).

Team: UI/UX Designer, PM, Content, Marketing, Director of Product
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‍Role: UI/UX designer

Solution: Create a service where users enroll their email, which will then be scanned for new emails by McAfee's fraud identification model. If an email is determined to be fraudulent, it will be moved from their inbox to a newly created folder. Users will then have the option to view an explanation of why the email is fraudulent.

Impact: The Email Scam Explainer Concept became one of our standout features of our CES 2024 showcase. The feature is set to be released in Q1 2024 and the primary KPI is % of entitled users that have at least one email protected.

Approach

We held daily sync-ups with the design manager, director of product, product manager, product marketer, and content designer. Each day, the leadership team reviewed updated versions of the designs. Our focus wasn't just on creating designs; we were also crafting a story to showcase this feature. The leadership team would review the designs in the evening, and we would receive feedback the following morning. We gathered every day to discuss the feedback, make updates, and deliver new designs each night. This process continued for three weeks until both the designs and the story felt right.